See what visitors do on your site
HeatMap
HeatMap shows you exactly where visitors click, how far they scroll, and where they move their mouse. Use this data to understand what works on your pages and what needs to change.
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What HeatMap does
HeatMap records how visitors interact with your pages. It tracks clicks, scrolling, and mouse movement, then shows the data as a color overlay — red for areas with the most activity, blue for the least.
It also tracks rage clicks (when someone clicks the same spot over and over out of frustration), form interactions, and conversion events.
HeatMap does not record personal information, passwords, or credit card numbers. IP addresses are hashed for privacy.
Setting up tracking
If you already have the Adiuvo script tag on your site (from Reflect or another product), HeatMap starts collecting data automatically using the same site key.
If not, go to Settings in your HeatMap dashboard to get a standalone recorder script. Add it to your site's <head> section.
The recorder is under 3KB and loads asynchronously, so it has no impact on your page speed.
Data starts appearing in your dashboard within hours. You get the best insights after a few days of traffic.
Click maps
The Click Map tab shows where visitors click on your pages. Areas with more clicks appear in warm colors (red, orange). Areas with fewer clicks appear in cool colors (blue, green).
Use the device tabs to switch between All Devices, Desktop, Tablet, and Mobile views. Each device shows a different layout width.
Select a specific page from the page list or use the top pages shown on your dashboard.
Scroll depth
The Scroll Depth tab shows how far down the page visitors scroll, measured in 10% increments.
A bar chart shows the percentage of sessions that reached each depth level. If most visitors stop at 40%, your important content should be above that point.
Compare scroll depth across device types to see if mobile visitors scroll differently than desktop visitors.
Movement tracking
The Movement tab shows where visitors move their mouse cursor. Mouse position often matches where people are looking.
This helps you understand which parts of the page get the most attention, even if visitors do not click.
Session explorer
The Sessions tab lists individual visitor sessions with the page visited, device type, viewport size, duration, and number of interactions.
Filter sessions by page, device type, or date range to find the ones you want to review.
Rage click detection
The Frustration tab identifies "rage clicks" — when a visitor clicks the same element three or more times in quick succession.
It shows the top problem elements on your site and gives each page a frustration score from 0 to 100.
High frustration scores usually mean something is broken or confusing. Check these pages first.
Form analytics
The Forms tab tracks how visitors interact with your forms — which fields they fill out, how long each field takes, how many corrections they make, and where they drop off.
Problem fields (high drop-off or many corrections) are automatically highlighted so you know what to fix.
You see overall completion rate and total submissions for each form.
Funnels
The Funnels tab lets you define multi-step conversion paths — like homepage → product page → pricing → checkout.
Create a new funnel by listing the pages in order. Choose match rules: exact URL, URL contains, URL regex, or event name.
HeatMap shows you how many sessions complete each step and where visitors drop off. Use this to find the page that is losing the most visitors.
Revenue tracking
The Revenue tab shows total revenue, average order value, conversion rate, and an estimate of revenue lost to frustrated visitors.
Set up conversion goals from this tab. Each goal tracks a specific event and can record revenue amounts.
Daily revenue breakdown helps you spot trends and measure the impact of site changes.
Alerts
The Alerts tab notifies you when something unusual happens — a traffic drop, traffic spike, rage click spike, or conversion drop.
Set up alert rules from the Rules sub-tab. Choose the alert type and the threshold (default is a 25% deviation from your baseline).
Alerts are checked every 30 minutes against a rolling 7-day average.
Tips
Check your click maps weekly to make sure visitors are finding your call-to-action buttons.
If your scroll maps show visitors stopping early, move your most important content higher on the page.
Watch for high frustration scores — they usually point to bugs or confusing UI elements.
Set up a funnel for your most important conversion path (like signup or checkout) and check it weekly.
Common questions
Does HeatMap slow down my website?
No. The recorder is under 3KB, loads asynchronously, and uses passive event listeners. It has zero impact on your Core Web Vitals.
Is visitor data private?
Yes. HeatMap does not record personal information, passwords, or credit card numbers. IP addresses are hashed. No cross-site tracking is used.
How long is data kept?
It depends on your plan. Starter plans keep 30 days. Professional keeps 90 days. Business keeps 365 days. Enterprise plans have custom retention.
Still have questions?
Send us a message or open a support ticket from your dashboard.